The School and Community Relations (11th Edition), Hardcover, 11 Edition by Moore, Edward H.

Hardcover: 11 Edition
Brand New
9780133905410
0133905411

Publication Date: 2015-01-03
Publisher: Pearson
Hardcover : 312 pages
Edition: 11 Edition
Author: Moore, Edward H.
ISBN-10: 0133905411
ISBN-13: 9780133905410

Product Description In this widely popular resource, established and aspiring school leaders and executives get solid grounding in the theories and practices essential to promoting successful school and community relations. With a focus on successfully implementing communication activities with critical internal and external audiences, The School and Community Relations guides readers through the theory, research, and practice essential to communication planning. Organized around key communication practices, it stresses the importance of generating communication outcomes that go well beyond the dissemination of information to benefit schools and students. School leaders get practical help for tying their communication investments to developing engaged audiences that will understand and support education initiatives. The authors present their authoritative advice on both communication strategies and tactics, with a focus on new and emerging practices using digital and social media. Their knowledge, examples, and strategies come from their many combined years as educators and practitioners in school systems throughout North America. From the Back Cover Established and aspiring school leaders and executives get solid grounding in the theories and practices essential to promoting successful school and community relations   With a focus on successfully implementing communication activities with critical internal and external audiences, this widely used resource guides readers through the theory, research, and practice essential to communication planning. Organized around key communication practices, The School and Community Relations stresses the importance of generating communication outcomes that go well beyond the dissemination of information to benefit schools and students. School leaders get practical help for tying their communication investments to developing engaged audiences that will understand and support education initiatives. The authors present their authoritative advice on both communication strategies and tactics, with a focus on new and emerging practices using digital and social media. Their knowledge, examples, and strategies come from their many combined years as educators and practitioners in school systems throughout North America.   Find out what’s new to the Eleventh Edition: Students learn more efficiently and effectively using the new Learning Objectives presented for every chapter. Readers get the latest information, case studies, and expert insights on communication issues vital to their work. Teachers see the many ways new technology has impacted both traditional and new school-communication tactics in a new and updated section on Communication Tools (Part 3). Readers explore ways of working more effectively with the media. How to approach the many tricky aspects of disseminating information is covered in the revised chapter on Working with Publications (Chapter 12). A revised chapter on Working with Online Tactics (Chapter 13) documents the many new two-way communication options–from traditional Web sites to information-rich smartphone apps–being deployed by schools to engage with all types of audiences. About the Author Edward H. Moore is a Professor in the College of Communication and Creative Arts at Rowan University in Glassboro, New Jersey. Moore started his career as a school public relations practitioner and went on to serve more than 25 years as a public relations counselor, journalist, and educator working with a variety of corporate and educational organizations throughout North America, Europe, and Asia. Moore was managing editor of Communication Briefings, an international communications newsletter, and he previously served as Associate Director of the National School Public Relations Association. He has taught public relations for more than 20 years. He holds an M.A. in school information services from Glassboro, New Jersey, State College, and is acc