Using Digital Analytics for Smart Assessment, Paperback, 1 Edition by Farney, Tabatha (Used)

Paperback: 1 Edition
Used: Like New
9780838915981
0838915981

Publication Date: 2017-10-31
Publisher: ALA Editions
Paperback : 168 pages
Edition: 1 Edition
Author: Farney, Tabatha
ISBN-10: 0838915981
ISBN-13: 9780838915981

Product Description Your library collects massive amounts of data. Maybe more than you realize. Probably more than you analyze. Too often library analytic programs simplify data into basic units of measurements that miss useful insights. Your user’s journey includes the library website, a discovery tool, link resolver, an open access journal, and social media; sometimes all in one session. You will learn how to improve your data collection, clean your data, and combine different data sources. Your data-driven decisions are only as good as your data. With a focus on digital analytics principles and concepts, Tabatha Farney describes your options in tools, including step-by-step examples for typical library needs. The goal is to introduce you to data points, so that you can then identify priority areas for developing expertise. Descriptions of web analytics tools, like Clicky, Piwik and MouseflowHow to use email campaign data from MailChimp or ConstantContact Example of how to measure click-through rates from unavailable items in the catalogue to the ILL module.Getting data form search tools in library catalogs, journal search portals, link resolvers, and digital repositoriesUsing COUNTER compliant data from your electronic resources.How to use Google Tag Manager for custom metrics and dimensions. Library analytics tools, like Springshare’s LibInsights and Orangeboy’s Savannah and business programs, like Woopra or Google AnalyticsData visualizations tools, like Tableau or Google Data Studio.5 case studies of library projects with digital analytics Review "Takes a deep approach to the value of data collection ... This title is perfect for library professionals, particularly those working in technical departments of their systems, as well as library school students who are seeking a nontraditional library career." --Voice of Youth Advocates "Extremely relevant in today s online world ... The writing only gets as technical as necessary, but the writing is careful and clear enough to be easily followed. Farney's book is a great resource for libraries trying to better harness the wealth of data they ve been collecting. It is also a fantastic introduction and guide for those who have perhaps been too intimidated to truly delve into the field of digital analytics." --American Reference Books Annual "Highly recommended as a helpful resource for hands-on digital analytic and assessment techniques." --Catholic Library World About the Author Tabatha Farney is the web services librarian for the Kraemer Family Library at the University of Colorado Colorado Springs, where she actively explores and implements various web analytics tools in her library's web presences. She has presented sessions related to web analytics at several national conferences and looks forward to continuing her research in website data analysis. She was named a 2011 ALA Emerging Leader.