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Dynamics of Media Writing: Adapt and Connect, Paperback, 2 Edition by Filak, Vincent F.


Paperback: 2 Edition

Publication Date: 2018-08-25
Publisher: CQ Press
Paperback : 296 pages
Edition: 2 Edition
Author: Filak, Vincent F.
ISBN-10: 1506381464
ISBN-13: 9781506381466

Product Description This fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms―from traditional mass media formats like news, public relations and advertising, to digital and social media platforms.  Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience.   New to the Second Edition: A new chapter on social media discusses the latest developments in this rapidly changing area. New Helpful Hints boxes help you hone your media writing skills. New and updated information on interviewing, dictionary usage, lead structure and more bring the book fully up-to-date. Themes from the former Chapter 14 are now woven through the book to stress the importance of clarity and accuracy, lifelong learning and transferable skills. Fake news is now covered in multiple sections to help you both understand and spot it when reviewing the news. Additional photos and graphics illustrate the various elements of storytelling to make the information easier for you to apply. New "Give It a Try" features at the end of the Adapt and Connect boxes allow you to try out the skills outlined. About the Author Vincent F. Filak, Ph.D., is a professor of journalism at the University of Wisconsin Oshkosh, where he primarily teaches courses on media writing and reporting. Prior to his arrival at UWO, he served on the faculty at Ball State University and also taught courses at the University of Missouri and the University of Wisconsin–Madison. He also previously worked for the Wisconsin State Journal and the Columbia Missourian newspapers.   Over his 20-year career in higher education, Filak has been honored for his work as a teacher, scholar and student media adviser. Filak has earned the Distinguished Four-Year Newspaper Adviser award from the College Media Association for his work with the Advance-Titan, UWO’s student newspaper. CMA previously named him as an Honor Roll Recipient for his work as the adviser of the Daily News at Ball State. The National Scholastic Press Association presented him with its highest honor, the Pioneer Award, “in recognition of significant contributions to high school publications and journalism programs.”    As a scholar, Filak has received 13 top conference paper awards, including those from the Association for Education in Journalism and Mass Communication, the Broadcast Education Association and the International Public Relations Society of America. He has published more than 30 scholarly, peer-reviewed articles in top-tier journals, including Journalism and Mass Communication Quarterly, Journalism and Mass Communication Educator, Newspaper Research Journal, the Atlantic Journal of Communication, Journalism: Theory, Practice and Criticism, the Howard Journal of Communication, Educational Psychology and the British Journal of Social Psychology. He is also the winner of CMA’s Nordin Research Award, which goes to the best research paper completed on a topic pertaining to media advisers within a given year.   He has published several textbooks in the field of journalism, including “Dynamics of Media Writing” (Sage), “Convergent Journalism” (Focal) and “The Journalist’s Handbook to Online Editing” (with Kenneth Rosenauer; Pearson). He lives in Omro, Wisconsin, with his wife, Amy, and their daughter, Zoe. 

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