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Entrepreneurship and Small Business Management (2nd Edition), Paperback, 2 Edition by Mariotti, Steve


Paperback: 2 Edition

Publication Date: 2014-05-24
Publisher: Pearson
Paperback : 720 pages
Edition: 2 Edition
Author: Mariotti, Steve
ISBN-10: 0133767183
ISBN-13: 9780133767186

Product Description For courses in Entrepreneurship and Small Business Management.   Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students.   Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.   This program will provide a better teaching and learning experience—for you and your students. Here’s how: Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges.  Present Special Insights on Presenting and Writing a Business Plan: Go beyond formulating a business plan to include critical topics of management, marketing and operations. Guide Student’s Learning:  A proven curriculum builds on the expertise of the authors and the Network for Teaching Entrepreneurship (NFTE) to teach the nuts and bolts of how to start and operate an entrepreneurial small business. About the Author Steve Mariotti, founder of the Network for Teaching Entrepreneurship (NFTE), is considered one of today’s leading experts in education for at-risk youth.  In 1982, he changed career paths when he decided to leave the corporate sector and become a special education teacher in the New York City public school system.   Mariotti’s first assignment was in the East New York section of Brooklyn, and his last was in the Fort Apache section of the South Bronx. During his six-and-a-half years teaching, Mariotti discovered he could successfully motivate even his most challenging students by teaching them how to run a business. This experience inspired him to create a new kind of program--the first to bring entrepreneurial education to low-income youth.   In 1987, Mariotti founded The Network for Teaching Entrepreneurship (NFTE). Today, NFTE’s mission is to provide entrepreneurship education programs to young people from low-income communities around the world.  NFTE’s programs have a proven track record of success, and the network is widely viewed as the thought leader in the field. NFTE is an active member of the Council on Foreign Relations. In 2013, Mariotti traveled to Southeast Asia as a guest of the U.S. State Department on a mission to spread entrepreneurial education to youth from emerging economies in the region.   Mariotti was recently nominated for a Pulitzer Prize for his work chronicling the lives of entrepreneurs worldwide for The Huffington Post and for a Nobel Peace Prize for his pioneering work in entrepreneurial education. A lifelong advocate for low-income students, Mariotti is the recipient of numerous awards including:   Ernst & Young Entrepreneur of the Year Award Bernard A. Goldhirsh Social Entrepreneur of the Year Award National Director’s Entrepreneurship Award from the Minority Business Development Agency of the U.S. Department of Commerce Association of Education Publishers’ Golden Lamp Award ACE/Currie Foundation Humanitarian Venture Award America’s Top High School Business Teacher   In addition, Mariotti has been the subject of many national media profiles on such programs as ABC Evening News and 20/20.   He has authored and coauthored 34 books and workbooks on entrepreneurship, selling over 10 million worldwide and distributing many more copies for free to at-risk communities, including prisons.  His popular book The Young Entrepreneur’s Guide to Starting and Running a Small Business has recently been published in a new edition by Random House and is used to teach entreprene

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