Media of Mass Communication (11th Edition), Paperback, 11 Edition by Vivian, John (Used)
Paperback: 11 Edition
Publication Date: 2012-03-16
Paperback : 478 pages
Edition: 11 Edition
Author: Vivian, John
Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
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