Media of Mass Communication, Books a la Carte Edition (11th Edition), Loose Leaf, 11 Edition by Vivian, John

Loose Leaf: 11 Edition
Brand New
9780205244546
0205244548

Publication Date: 2012-03-19
Publisher: Pearson
Loose Leaf : 504 pages
Edition: 11 Edition
Author: Vivian, John
ISBN-10: 0205244548
ISBN-13: 9780205244546

This Books á la Carte Edition is an unbound, three-hole punched, loose-leaf version of the textbook and provides students the opportunity to personalize their book by incorporating their own notes and taking only the portion of the book they need to class – all at a fraction of the bound book price.   Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.