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Product Design and Development, 5th Edition, Hardcover, 5 Edition by Karl T. Ulrich (Used)

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Hardcover: 5 Edition
Used: Very Good

Publication Date: 2011-05-05
Publisher: McGraw-Hill Education
Hardcover : 432 pages
Edition: 5 Edition
Author: Karl T. Ulrich
ISBN-10: 0073404772
ISBN-13: 9780073404776

Product Description Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams. About the Author Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT. Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

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