Services Marketing: People, Technology, Strategy, Hardcover, 7 Edition by Lovelock, Christopher (Used)

Hardcover: 7 Edition
Used: Acceptable
9780134123905
0134123905

Publication Date: 2014-12-12
Publisher: Pearson
Hardcover : 648 pages
Edition: 7 Edition
Author: Lovelock, Christopher
ISBN-10: 0134123905
ISBN-13: 9780134123905

Services Marketing guides readers into the consumer and competitive environments of services marketing through its strategic marketing framework. KEY TOPICS: New Perspectives on Marketing in the Service Economy; Consumer Behavior in a Services Context; Positioning Services in Competitive Markets; Developing Service Products: Core and Supplementary Elements; Distributing Services through Physical and Electronic Channels; Setting Prices and Implementing Revenue Management; Promoting Services and Educating Customers; Designing and Managing Service Processes; Balancing Demand and Productive Capacity; Crafting the Service Environment; Managing People for Service Advantage; Managing Relationships and Building Loyalty; Complaint Handling and Service Recovery; Improving Service Quality and Productivity; Striving for Service Leadership MARKET: For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.