Understanding Aesthetics for the Merchandising and Design Professional, Paperback, 2 Edition by Fiore, Ann Marie

Paperback: 2 Edition
9781563678097
1563678098

Publication Date: 2010-04-08
Publisher: Fairchild Books
Paperback : 416 pages
Edition: 2 Edition
Author: Fiore, Ann Marie
ISBN-10: 1563678098
ISBN-13: 9781563678097

Product Description Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer. About the Author Ann Marie Fiore is a professor, Director of GraduateEducation, and Co-Associate Chair of the Department of Apparel, EducationalStudies, and Hospitality Management at Iowa State University.