Profitable Menu Planning (4th Edition), Hardcover, 4 Edition by Drysdale, John A.

Hardcover: 4 Edition
9780131196803
0131196804

Publication Date: 2008-01-08
Publisher: Pearson
Hardcover : 384 pages
Edition: 4 Edition
Author: Drysdale, John A.
ISBN-10: 0131196804
ISBN-13: 9780131196803

Product Description Exceptionally thorough, this volume offers single-volume coverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering. From the Back Cover Profitable Menu Planning, Third Edition is the most up-to-date, comprehensive book on menu planning available. It covers every operation needed to properly design and develop menus, including determining who your customers are and how to market the menu to them; available kitchen equipment; recipe costs; how to make a profit; and how to figure selling prices. Menu analysis, nutrition, printing the menu (including desktop publishing), menu accuracy, and all the different types of menus are also discussed. "Must" reading for students as well as industry professionals, this edition includes: Software for menu analysis, recipe costing, and selling price How to market to your customer Utilizing existing equipment to expand and enhance your menu How to analyze your menu for maximum profitability How to properly price your menu for maximum sales and profit Marketing nutrition to today's health-conscious customer Laws and regulations governing today's menus Menu design and layout Actual menus from across the country used as illustrations Includes menus from quick-service operations, family restaurants, theme and ethnic restaurants, cafeterias, buffets, banquet menus and cycle menus